Making Sense Of Everyday India

is the title of Santosh Desai’s latest book.. A social commentator and a columnist with the Times of India, Desai succeeds in bringing out the quirks and eccentricities that constitute of being Indian. The book is about new India emerging out of the folds of the past. Desai’s keen observation and quick wit make this book a breezy read. For instance he brings out the fact that we’re a consumerist society today since the great Indian middle class once saw self-denial as a heroic trait.

 Desai’s stint in advertising with McCann Ericsson reflects heavily as he examines and gives us an incisive critique of media images of the India that was and the country that we have become today.. From the mere pass Ma hai when a woman was seen as mother of all to the contemporary mom who is a friend,confidante yet monitors her child’s health as well as school life.. He studied  matrimonial advertisements over 30 years and notes the shift from boasting about the family to a search for handsome mates, preferably fair. The older ads conveyed mysterious advantages like ‘mother pious lady’ or ‘brother settled in USA’, the alliance being one of families than of a couple. That has changed…

These and many more are snapshots from the book..In a nutshell Desai is quite successful in chronicling the great Indian middle class. Worth a read if only for the  snappy , humorous style.

Advertisements

9 thoughts on “Making Sense Of Everyday India

  1. ‘the alliance being one of families than of a couple’ – Ha ha! Thatz so damn true!

    Sounds nice. I think I will get it too 🙂 I like the title and the cover 🙂

  2. nice review! I read the synopsis of the book the other day and quite liked it. Not sure why I didn’t pick it up then and there!! 😛

    I think I will pick this one up 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s